Monday, 26 November 2012

Health & Safety Of Cameras and Electronic Flash

 With long cables that run along the floor make sure to tape them down so crew can’t potentially fall over them and hurt themselves.

    When using a camera with a tripod, make sure it is locked into place so it can’t be knocked off and broken. The same goes for lights. For example Tungsten lights need to be at a right angle to minimize the chance of knocking over.

 Turn any equipment off at the mains before unplugging it to avoid electric shocks.

Do not have liquids around equipment, to avoid both damage of equipment and spilling with potential for people to slip over.

If a flash has been used for a large amount of time, don’t touch it incase it’s hot to avoid burning.

Don’t stand in direct line of electronic flash to make sure damage isn’t done to eyes.
With heavy equipment, make sure to carry it properly or get someone who is strong enough
 to carry it to avoid injury.

Turn lights off when not in use/moving around as filament gets very hot when left on for long periods of time and becomes fragile so may break easier.

Do not handle electronic flash with wet hands as this could result in an electric shock.

You Copycat!

Copyright is one of the most important factors to take into consideration when creating work, and not just in the fashion industry. Copyright refers to the act of giving the creator of their work the legal rights to it, to stop others from doing the same. Copyright doesn’t just refer to works but also to brands and branding. For example luxury brand names and even high street fashion stores such as Dior, Louis Vuitton and Topshop and Zara are copyrighted so anyone wanting to start up a brand could not use these names.

Anyone can copyright his or her work, at a starting cost of £12 in the UK and in American $35. This can be anything from art, music, movies, plays, dances and so on and the work must be issued when applying for copyright.

Burberry (left) Primark (right)       

Christian Louboutin (left) Topshop (right)

With regards to the fashion industry, many companies have been involved in lawsuits due to luxury fashion houses complaining fast fashion brands are stealing their ideas by creating cheaper imitations of particular garments. For example Forever 21 has been sued for copying designers more than 50 times including Anna Sui and Diane von Furstenberg. But they are not the only culprits of this so called copycatting. Primark released a coat practically identical to that of Burberry and Topshop’s studded pumps are very similar to Christian Louboutins’ Spiked loafers. This however doesn’t stop brands from producing cheaper dupes for the high street consumer. This sort of behavior is what makes the industry so competitive and it will forever be like this as there is no official copyright in the industry.

When creating my own work, I must think about copyright as for my first project titled Fashion Retail & PR, I have to rebrand Lanvin’s fragrance My Sin. As there are so many perfumes around and major competitors such as Lanvin, Chanel and Dior are striving to be better and better and keep on top, it’s important my ideas are original, and don’t compare to perfumes recently launched. However there is the opinion that nothing is never ‘new’, we just haven’t seen it before due to the inspiration being before our time. For example, Madonna’s Material Girl video and Marilyn Monroe’s Diamonds are a Girls Best Friend but because of the time between them, this is seen as taking inspiration from influences.
If I were to make a viral campaign for my relaunch and I did want to use well-known music or something that I hadn’t created myself I would have to gain permission from them and credit them for it unless I had made or modified it in some way.

Fashion Film

Me and a group at uni decided to make a potential Zara Advert for menswear for our Com & Vis  project. Our inspiration was a coat we'd seen in the shop which one of the guys on our course happened to have.

And this is the mood board I created with Lizzy, who was part of my group and my own digital storyboard.

Market Sectors

Couture Designers

Luxury Fashion Brands

Diffusion & Bridge Brands

Fast Fashion In The UK

I used the programme Moodshare to create online mood boards for different market sectors in fashion as part of my Communication and Visualisation project running at the moment at uni.

Sunday, 25 November 2012


For Lizzy’s face, I started by cutting the photo down to the right size then making sure it’s on 300dpi. Using the curves tool, I then changed the lighting of the photo to make it look how I wanted. Next I used the dodge tool to get rid of any under eye circles and then colouring them in using the brush tool once I’d collected the right colour using the eyedropper tool. Using the spot-healing tool, I got rid of any blemishes to create an airbrushed effect. Next I created a new layer, coloured in the lips the colour I wanted them using the brush tool and then went onto the layers blending options and put it on soft light and played around with the opacity till I got the colour I liked. Going back on the background layer, I lightly used the burn tool under her chin to create a slimmer look. I also thickened her eyeliner by created another layer and doing the same as I did on the lips.

I did the same as the photo before by making it 300dpi and cropping it. I then adjusted the curves to the lighting I thought looked best and removed any blemishes using the spot-healing tool. I also used the dodge tool to remove under eye circles and filled the colour with a suitable match, which I found with the eyedropper tool once again. I created a new layer, used the brush tool to colour in the lips and again edited the blending options to soft light to create a fuller, darker lip and make it more pronounced in the photo. I also did this to Jessie’s eyebrows. I used the burn tool lightly under her chin as well to slim out her face.

I made the photo 300dpi and cropped it down to size. I edited the curves to make the photo less yellow. The background is quite blue, but the skin tone looks more natural to me by doing this. After editing the curves, I noticed Holly’s face was a slightly different shade to her neck so over this layer, I used the brush tool lightly over the neck to even out the tone and make it look like it matched better. I picked a colour using the eyedropper tool once again but tried a few different places till I got what I thought was the best shade. I wanted to bring out the colour in her eyes more as well as they blended into the pupil colour so I made another layer and did what I’d done with the lips before but around the eye and tried to make it slightly more green. I made the lips redder as I’d done previously and the same with the dodge tool for under eye circles and burn tool under the chin.

On my final portrait, I used the spot-healing tool to get rid of pimples or redness on the face. Like the previous portrait, Saskia’s eyes came out quite dark so I wanted to reemphasize them by using the eyedropper tool to get what the colour of her eye was currently and adjusted it to make it lighter then used the brush tool to draw over it and make it lighter and then editing the blending options again to soft light. I did the same thing with her lips to bring them out. I used the dodge tool to try softening harsh shadows on her forehead, under her eyes and neck and then used the burn tool very slightly under her chin.